What we do

 

"Everything should be made as simple as possible. But not simpler."
- Albert Einstein

 

  • Broadcast
  • Corporate - INT
  • Corporate - EXT
  • Press Liaison
  • Goodwill Films
  • Quote Me

 

Broadcast

"What we learn from experience is that men never learn anything from experience." - George Bernard Shaw

 

We have many years experience in producing, editing and presenting broadcast documentaries.

 

 

 

 

 

 

Internal Communication

Your Video! Your Message! Your Way!  (We'll tinker a little.)


 

Today, especially in the current economic climate, you need someone who can grasp your ideas and present them effectively to internal stakeholders and external customers.

 

You need video professionals steeped in presentation and production.

 

"Our company has just updated its ABC process. We need to communicate these changes to those in the company who need to know. We want the most efficient and cost-effective way of doing this."

 

Words you can do (mostly), but you need moving imagery for the web or for a DVD.

 

"The board need to talk to the CITY - there is XYZ news on the way. The written report just won't convey all you need to say. We need a video conduit to get the message across. "

 

This could be a simple 'piece to camera' or a complex visual essay.

 


"The staff need to understand our new ABC process better. They need to improve their equipment knowledge, update their H&S, or learn completely different ways of doing things. "

 

Sometimes they just need to be aware that they are a part of something that works!

 

 

 

 

External Marketing

"Advertising is the 'Wonder' in Wonderloaf." - Jef i Richards

 

You are a marketing professional... you know your business!

But do your customers really know that your product or service exists?


PROMOTION:   How can you educate your market that they NEED your product?

ADVERTISING:   How can you educate your market that they WANT your product?


 

Press Releases

"Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead." - Gene Fowler

 

Often your PR will need 'oxygenating'; sometimes you will want a story spiked.

Sometimes not all good publicity is beneficial and, often, not all bad publicity is detrimental.

 

Media training


Claire trains individuals and organisations in how to communicate to the media, and how to give interviews to journalists so that YOUR agenda comes to the fore.

 

Video News Release


Sometimes TV News has an interest in doing a story, but often it doesn't have the resources or the (wo)manpower to cover it or do it justice.  Or key interviewees are only available for a short time. That's when a VNR (Video News Release) can make a useful appearance on the newsdesk.

 


 

 

Goodwill Films

"What we think, we become." - Buddha

 

We are actively involved in video production for not-for-profit organisations.

We think it is important to give something back.  Our costs are not cut to the 'pro bono', but neither are they 'an arm and a leg'.

STOP PRESS**  See Bristol Cares for Sherrie's current preoccupation.

 

 

 

 

 

"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless." - Stephen King, WPP Group, London

 

"It is only shallow people who do not judge by appearances." - Oscar Wilde

 

"It isn't what they say about you, it's what they whisper." - Errol Flynn

 

"The caterpillar does all the work but the butterfly gets all the publicity." - George Carlin